
Leslie Kochevar

01 SKILLS
GRAPHIC DESIGN & ART DIRECTION SKILLS
TYPOGRAPHY
90%
COLOR THEORY
85%
SPATIAL DESIGN
80%
BRANDING
90%
DESIGN THINKING
85%
COMPOSITION
90%
CREATIVITY
100%
ADOBE CREATIVE SUITE
80%
VIDEO EDITING
75%
UX/UI DESIGN
70%
SOCIAL MEDIA CONTENT
90%
PRINT & DIGITAL DESIGN
95%
BRAND STRATEGY
85%
03 EXPERIENCE/EDU
ROCKY MOUNTAIN COLLEGE
OF ART + DESIGN
Bachelor of Fine Arts, Graphic Design
Summa Cum Laude
PAGE PUBLISHING
Freelance Art Director / Graphic Designer
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​Produced a 64+ page, bi-monthly, consumer RV travel and lifestyle magazine, including ads and cover design.
B2C Publication: RV Companion
NATIONAL BUSINESS MEDIA
Art Director / Graphic Designer / Ad Artist
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Created and preflighted ads and in-house printing needs; assisted the Art Director and the shows team.
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Art Director​
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​Art Director for three start-up magazines (RV PRO, Toy & Hauler, and Decorative Arts); Including branding developed from infancy stages. ​
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B2B Publications: RV PRO, Toy & Hauler, Decorative Arts, Sign Business, Awards & Engraving, Printwear
SPORTS AUTHORITY
Special Projects Team Graphic Designer
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Created coupons and promotional materials for in-store use as part of the special projects team.•
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Participated in collaborative design reviews, sharing concepts with team members.
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Refined chosen designs based on team feedback and creative director input.
SWAGGERBRAND
Contract Graphic Designer
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Collaborated closely with the marketing team to create brand assets aligned with client visions.•
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Developed a wide range of marketing materials, including promotional flyers and brochures.
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Designed impactful trade show graphics to enhance client presence at industry events.
NORTH STAR GRAPHICS
& PROMOTIONS
Owner, Freelance Art Director / Graphic Designer
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Lead strategic design solutions, revitalizing client brands and amplifying market presence.
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Develop cohesive print and digital campaigns, fostering brand consistency across platforms.
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Increased social media engagement significantly through data-driven strategies.
B2C Publications: WrapFam Unleashed, BAC Sports, Living Well
Notable / Recent Clients: Seedsheet / Lush, What's SUP, Earth Based Institute, Aline, WICHE